Charles Schwab Corporation

Marketing Manager - Digital Design Systems

Job Locations US-TX-Austin
Requisition ID
Posted Date
6 days ago(8/3/2020 12:10 AM)
Marketing & Communications
Position Type
Full time

Your Opportunity

The Digital Marketing team at Charles Schwab impacts millions of investors each year through modern digital experiences across key channels like By focusing on answering investors’ questions and driving trust and engagement, we’re a key part of helping them reach their financial goals. As part of this responsibility, we’re in a multi-phase effort to migrate, transform and elevate how we deliver modern wealth management across digital channels.


In this role, you’ll be a critical lead on the team responsible for developing, optimizing and championing the use of our new Digital Design System (DDS) to ensure cohesive and compelling digital experiences for investors. This includes defining, implementing and maintaining design guidelines, assets and business requirements as well as supporting and guiding creative agency partners and marketers who leverage this system. You’ll be the front line for ensuring consistent and exceptional digital experiences are implemented by continuing to evolve and refine this critical design system and driving programs that support its effectiveness.

What you are good at

  • Digital Design System Management:  You have a proven ability to plan and lead the design, development, implementation and optimization of DDS assets including; best practices, strategies, standards, technical specs, and other tools/features, to result in a scalable and effective design system for building a range of digital experiences. Experience with implementing a design system within a Content Management System (Drupal) a plus.
  • Digital Strategy & Creative Design:  You possess sharp design, storytelling and technical skills to drive clarity and forward thinking solutions in complex development and creative scenarios across a range of channels and marketing use cases. Your rationale is always informed by content strategy, UX/UI best practices, data and insights to ensure the effectiveness of the system - to achieve business goals and the best user experience possible.
  • Governance & Optimization: You have an innate aptitude for governance including; planning, structure, process, and documentation. You’re detailed yet system-minded with an ability to innovate, optimize and govern all levels of a DDS, from specific design guidelines to macro global principles and approaches. Including a strong analytic perspective to help validate and optimize the system through tracking, testing and research.
  • Communication: You have a track record of excellent verbal and written communication skills that leads new thinking, and drives adoption and action with others.  Driving change management to gain buy-in will be a significant focus of this role through creative direction with agency partners, marketers and their stakeholders. Demonstrated skills in promoting understanding and the benefits of implementing a design system to drive value for the end user and business is critical.
  • Collaboration: You thrive in cross-functional teams of diverse experts - Developers, Designers, Content Strategists, Marketers and others and successfully build meaningful connections across all parties to deliver results.  

What you have

  • Bachelor’s degree required.
  • 3-5+ years of digital marketing experience required with formal training in design, content strategy and UX/UI.
  • Experience with building and maintaining a Digital Design system. Specific experience with Drupal and large scale site migration is a plus.
  • Innate modern aesthetic with an ability to articulate design intent, content strategy, UX/UI best practices, in context of business objectives.
  • Data driven and analytical focus; ability to drive new thinking and hypothesis, synthesize qualitative and quantitative data, identify feasible options and evaluate strategic trade-offs.
  • Highly adaptable, team player with superb verbal and written communication specifically, in framing problems, ability to present options and rationale clearly and concisely.
  • Detail-oriented, organized and methodical approach with an ability to multitask, troubleshoot and coordinate multiple priorities, stakeholders and timelines to successful execution.
  • Experience in a financial services or highly-regulated environment is beneficial.


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Why Schwab?

At Schwab, “Own Your Tomorrow” embodies everything we do! We are committed to helping our employees unleash their potential and achieve their dreams. Our employees get to play a central role in disrupting a multi-trillion-dollar industry, creating a better, more modern way to build and manage wealth. We’re a modern financial services firm that stands apart from the industry, where you can go as far as your ambition takes you.

Hear from employees: What’s it like to work at Schwab!

The benefits of working at Schwab: a package designed to empower your health, wealth, career and life.
Schwab is committed to building a diverse and inclusive workplace where everyone feels valued.

As an equal employment opportunity employer, our policy is to provide equal employment opportunities to all employees and applicants without regard to any status that is protected by law. (Please click here to see policy.)

Schwab is also an affirmative action employer, focused on advancing women, minorities, veterans, and individuals with disabilities in the workplace.
We believe diversity and inclusion are part of our success as a company and our purpose of serving every client with passion and integrity.